Seaweed and algae experiences

Project description:

Over the recent years, there has been an increasing interest for seaweed as food in Europe. Research on incorporation of seaweed as food ingredients and the properties of the products are scarce.

This questionnaire is part of a research project called “Marine Resources for new markets”. The project is a collaboration between researchers from three faculties at Lund University and is financed by Formas (A Swedish Research Council For Sustainable Development). It is led by Professor Cecilia Fredriksson at Lund University. In the project we focus on the relationship between seaweed as resources, processes, markets and consumers. The aim is to develop fresh knowledge of how marine food resources can create value for the consumer.

How do different consumer groups relate to different raw materials? What is required for new foods or ingredients to reach a larger market? What is of significance to the consumer? We will ask about your experiences of seaweed and algae in order to understand how "sea spaghetti” can interact with more traditional meals.

The questionnaire has four different sections and your background information will help us to put your answer in a context. Please note: We will use the expression “seaweed and/or algae” throughout the questionnaire as an umbrella term. 

Your answer is anonymous and archived in the Folklife Archives at Lund University. Your participation is voluntary and if you have any questions, you are welcome to contact Cecilia Fredriksson.

Cecilia Fredriksson, Department of Service Management and Service Studies

Gabi Louisedotter, the Folklife Archives in Lund.

Marine markets

What kind of memories, thoughts, activities, people, and/or feelings do you relate with the following words:

Do you use seaweed and/or algae, or a product made out of it for anything?

Have you experienced seaweed and/or algae in any other way? Where and how?

Do you think seaweed and/or algae are in particularly healthy or unhealthy? Why do you think so?

What kind of values do you connect with seaweed and/or algae?

Seaweed and/or algae as food

Have you ever eaten seaweed and/or algae? Where did you eat it and in what form? What did it taste like? Did it taste as you expected it to do?

If you haven´t eaten it, would you like to try it? Why or why not?

Do you know any dishes including seaweed and/or algae? Do you have a good recipe to share? Where did you get the recipe from?

Describe the typical seaweed and/or algae consumer!

Shopping for seaweed and/or algae

Did you ever buy any seaweed- and/or algae- product? What kind of product(s) and where did you buy it? Since when do you buy this kind of product and how often? What do you use it for?

On what shelf in the store did you find the product? How was it presented? Next to what other products was it placed?


New food

Have you recently bought a food product that was new to you and you haven´t tried before? Where did the inspiration come from and what kind of product was it? Did you plan to buy this product or was it a spontaneous decision? Will you buy it again? Why or why not?

Describe how you perceive the consumption of new food and new food products. What do you think about new products like oat milk, veggie burger patties or lentil pasta?

Background information

Year of Birth?

Postal Code?

How many people live in your household? Adults? Children?

What is your monthly income (SEK)?
– 10 000
10 001 – 20 000
20 001 – 30 000
30 001 – 40 000
40 001 –
No answer


I agree to my answer being archived at the Folklife Archives at Lund University and that my answer may be used in research context.

The Folklife Archives was founded in 1913 and is a part of Lund University. The Archives has a close connection to education and research at the university. Directives have been sent out on a regular basis since 1932. Replies to a used by public, students and researchers.

To reply to a directive is voluntary and your answer may be used in research context. Personal data is treated with care so that they cannot be linked to any individual. In the event that names and personal data appear, they are anonymized in any publications. Welcome to contact the archives if you have questions.

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